Aug 01 2025 12:00
Not every farm fits neatly into a box. Maybe you grow a mix of produce and row crops, or maybe you raise livestock and sell through farmers markets. That’s where Whole-Farm Revenue Protection (WFRP) comes in. It’s a flexible insurance option that covers your entire farm’s revenue — not just individual crops — and it’s becoming more and more useful to farmers across Eastern North Carolina.
WFRP vs Traditional Crop Insurance
Most traditional crop insurance policies only cover specific crops — like corn or soybeans — and they don’t always work well for diversified operations. WFRP is different. It looks at your entire farm’s expected revenue for the year and helps protect that income if something unexpected happens.
If you’re in Johnston, Duplin, or Sampson County and grow multiple crops or sell directly to consumers, WFRP may give you more meaningful coverage than single-crop policies alone.
What Kinds of Farms Use WFRP?
This policy is especially helpful for farms with complex operations or market-driven income. It’s used by:
Farms that grow 3 or more crop types
Produce farms with CSA subscriptions or roadside stands
Operations that combine livestock with hay or silage
Farms that rotate different crops each year
You don’t have to be large-scale to qualify — we work with smaller farms all over Wayne, Harnett, and Lenoir Counties who benefit from this broader approach to coverage.
How Revenue Is Calculated
WFRP uses your tax records and a projected farm plan to calculate what your revenue should look like for the year. If something like drought, storm damage, disease, or market loss cuts into that income, the policy can help make up the difference. We help clients understand what paperwork is needed and how to report revenue, so there are no surprises later.
Works With Other Policies
If you already have MPCI, PRF, or LRP in place, WFRP can often be layered on top to provide additional protection. We’ll help make sure you’re not overpaying or duplicating coverage — especially if your operation includes specialty crops or livestock. In areas like Columbus or Onslow County, that kind of flexibility really matters.
If you’ve got a diverse operation or you’re expanding into new markets, let’s talk about whether WFRP fits your farm. We’ll explain the numbers in plain English and help you decide if this kind of coverage is worth adding. Give us a call — we’d be glad to meet you in the field or at the kitchen table.